Though you might think Instagram is simply about pretty pictures, like the beautiful bunches of onions above from our Instagram account (follow us!), the social media platform is very dynamic and is used in a variety of different ways. We took some time to compile a list of 10 food-centric Instagrammers that we think make a positive impact in the food system through their work:
Modern Farmer (@modfarm)
Modern Farmer is a leading source for those interested in all facets of the food system, though they particularly focus on farming and agriculture. We love their Instagram account not only for their scenic photographs of farmlands, but their Instagram takeovers which feature farmers from all corners of our country. We think it's incredibly valuable to be able to observe the daily life of a farmer, and that this sort of media work will close the gap between urban dwellers and rural inhabitants. For this, we applaud them! Check out their profile here.
Union Square Greenmarket (@unsqgreenmarket)
Union Square Greenmarket is one of the most highly trafficked farmers markets in New York City. Their Instagram account is the perfect combination of aspirational and informational. It is an equally great source for planning ahead for what vendors are at the market, when new seasonal produce has arrived, and what recipes you can whip up from your market yield. Did we mention the photographs are absolutely stunning? See for yourself here!
Save the Food Campaign (@savethefood)
Save the Food is a national public service campaign to combat food waste created through a partnership between the Ad Council and the NRDC. Food waste has become a pressing issue globally, and this campaign serves to highlight all of the actionable steps that can be taken to tackle the problem. Their Instagram presence provides helpful and effective visuals and quick tips for changing habits to produce less waste. Follow this account and you'll be well on your way to cutting back on food waste!
Sea to Table (@sea2table)
As you might have guessed from their name, Sea to Table brings the farm to table movement to the waterfront. Sea to Table partners with independent fishermen and commercial docks in 44 fishing communities ranging from Alaska to Maine, creating better markets for their catch. Follow their good work on their Instagram account where they feature various catches of the day, prep methods and even the mouth-watering final products that are concocted by the many chefs that source from them. You can follow their work here.
Ugly Fruit & Veg (@uglyfruitandveg)
Who knew ugly fruits & vegetables could look so darn cute? This account is a love letter to fruit and produce of all shapes, sizes and colors - oftentimes captioned with hilarious puns. The photographs send a powerful message about how consumers can fight food waste through celebrating imperfect foods. Start following the celebration here!
Stone Barns Center for Food & Agriculture (@stonebarns)
The goal of Stone Barns Center for Food & Agriculture is to cultivate a working farm practicing resilient, transparent, four-season agriculture that is open to the public as a hub of learning, creativity and experimentation. Their Instagram account extends their reach to achieve this end, incorporating photographs and videos of all the goings-on at Stone Barns so that viewers are able to learn and engage from afar. Stop by for a cyber-visit to the farm here.
Meatless Monday (@meatlessmonday)
If you're embracing a "reducitarian lifestyle" and participating in Meatless Mondays, this account is essential for all of your vegetarian cooking inspiration. Sometimes the most difficult thing about opting out on meat every Monday is planning ahead or finding a creative recipe that excites you. Cue Meatless Mondays' Instagram: packed with unique dishes, and beautiful photographs to boot!
Ugly Produce is Beautiful (uglyproduceisbeautiful)
Americans are throwing out the equivalent of $165 billion each year from farm to fork. That's a huge chunk of change! Ugly produce is celebrated in all its vibrant colors and beautiful formations in this account. If you weren't already convinced that imperfect produce is just as beautiful as conventional - this account is sure to bring the message home. Prepare to be amazed!
Zero Waste Chef (@zerowastechef)
Anne-Marie Bonneau, dubbed 'The Zero Waste Chef,' is dedicated to the goal of producing zero waste in the kitchen. Consumers are responsible for large portions of food waste - so one of the best places to tackle this issue is in your own kitchen! Her followers enjoy resourceful recipes and trusty tips for using up all of the odds and ends in your fridge before they expire. Follow her journey to as a waste-free chef here!
FusterCluck Farm (@fustercluckfarm)
Ever wanted to experience a day in the life of a chicken? Take a little visit to FusterCluck Farm's Instagram where you can be a fly on the wall and observe the daily routines of the chickens-in-residency. Stop by and follow them here!