Tell the FDA to Fix the ''Natural'' Label

The term "natural" is used extensively by food producers on product packaging as a way of appealing to selective consumers. But what does this label actually mean? According to survey data from Consumer Reports, most people believe that meat, poultry and other foods labeled "natural" are produced without hormones, antibiotics, toxic pesticides or GMOs. Yet in reality, the label is virtually meaningless; it can actually be slapped on just about any food at the whim of the producer.

Join us in taking action on The Meatrix website!

In 2014, Consumers Union petitioned the FDA to ban the misleading "natural" term from use on food labels, and as a result of mounting pressure from concerned consumers and other advocacy organizations, the FDA is now seeking public comment about how "natural" should be defined.

As part of our ongoing Meatrix action campaign, we've joined Consumers Union in offering our audience a way to make a difference. As an organization that has long advocated for increased transparency in the food system, Consumers Union is calling on the public to urge the FDA to fix the natural label. CU's experts recommend that the FDA either ban the term entirely, or else define it in a meaningful way by requiring foods labeled "natural" to be certified organic and free from artificial or synthetic ingredients.

Responses to "Tell the FDA to Fix the ''Natural'' Label"
The views and opinions expressed by contributors do not necessarily reflect those of the Ecocentric Blog or GRACE Communications Foundation.

  1. Patricia Fleetwood

    We all have the right to know what we're buying to eat. Our bodies are all we really have. Only those who have something to hide should object to labeling.

  2. Dr. Douglas E. Johnston

    I thought the FDA worked for the people, not special interest groups.

  3. David Bellows

    FDA DO YOUR JOB and don't cave to BIG MONEY BUSINESS INTERESTS.

  4. David Bellows

    FDA DO YOUR JOB and don't cave to BIG MONEY BUSINESS INTERESTS.

  5. Kelly Allison

    We need to define natural. We need to make it clear to those who wish to label their products in this fashion that their products must be clear of all items that are man-made to be considered natural. No GMOs. No harsh chemicals. We need a final definition so that the public can know what it is consuming.

  6. Jane Herron

    Since the word natural is virtually meaningless in describing a food product, it is time to remove it as a descriptive word.

  7. Don E. Dumond

    Many poisons as as natural as you can get. Please, let's be specific when it comes to food labeling. Poisonous natural or something else?

  8. Don E. Dumond

    Many poisons as as natural as you can get. Please, let's be specific when it comes to food labeling. Poisonous natural or something else?

  9. janet maker

    End deceptive labeling. Either ban the term natural entirely, or else define it in a meaningful way by requiring foods labeled natural to be certified organic and free from artificial or synthetic ingredients.

  10. Judi Trecartin

    The Natural label is meaningless. Require food producers to remove it...

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