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Harnessing Social Media

Here are some basics on how social networking sites like Facebook and Twitter have shown how valuable they are for sustainable food enthusiasts, advocates and producers alike on how to best put them to work for you.

The Meatrix

When The Meatrix launched in 2003, this viral film broke ground in online grassroots advocacy, and has been viewed by over 30 million people worldwide.

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Join our lively community of sustainability advocates to discuss the latest news, hot topics and more - in 140 characters.

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Join our lively community of food, water and energy advocates to discuss news, hot topics, recipes and more!

Quick Facts

Crop irrigation accounts for 31 percent of all freshwater withdrawals in the U.S.
The transportation sector made up 28 percent of US energy conumption in 2011
30 percent of global freshwater is groundwater.
On average, each American flushes 18.5 gal. of water down the toilet every day. More than any other uses like taking showers or washing dishes.
In February 2012, financial speculation added an extra $.56 per gallon of gasoline at the pump.
One cotton t-shirt has a water footprint of 659 gallons.
Poultry farms often sear off as much as half of a chicken's beak to prevent aggression brought on by cramped living conditions.
Organic farms use as much as one-third less fossil fuels than their conventional counterparts, and can sequester carbon!
The US consumes 800 million gallons of oil each day.
A shower leaking just 10 drips per minute wastes 500 gallons of water per year. That's enough water to run your dishwasher every day for two months!
One egg has a water footprint of 53 gallons.
Producing 2.2 pounds of beef takes enough energy to light a 100 watt bulb for twenty days.
One dairy farm with 2,500 cows produces as much waste as a city with around 411,000 residents, but dairy waste goes untreated.
Respiratory diseases account for up to 75% of all diseases on feedlots, and up to 71% of all pre-slaughter cattle deaths.
20 percent of energy used in homes is for water heating

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